HOW TO MAKE UP FRONT CASH
GENERATING MLM LEADS BY SELLING
MONEYMAKING REPORTS BY MAIL!
This report, " How To Make Up Front Cash Generating MLM leads By
Selling Moneymaking Reports By Mail!" is one of 15 reports contained in
our set of
reports titled, "How To Build A Lean, Mean MLM MACNINE...By Mail!" If
you
have not ordered the complete reprintable set, I urge you to do so immediately,
so you can
take full advantage of this program.
As explained in our report, "How To Build A Massive Moneymaking MLM
Machine By Mail...On A Shoe String Budget At Home!" the most important
objective
in running a mailorder business is to develop your customer base. You can then
generate
repeat business from your customers. Selling reports may be one of the easiest
and fastest
ways to do this.
WHY SELL REPORTS
BY MAIL?
Selling reports by mail is one of the safest and most profitable ways to
start and
operate your own mailorder business. They are easy to promote and you can generate
repeat business by including other sales literature when you send out the reports
to your
customer. The literature goes postage free since it is being sent with the
report. That way,
you can develop a solid customer base that buys over and over from you. If
you are
promoting a MLM program, the MLM MACHINE series will automatically generate
leads for you! There are many advantages in selling reports by mail, and a
few of them
include:
1. THEY HAVE A HIGH PROFIT!
When you sell reports, you are selling information. Valuable information! The
person that
buys these reports will palce value on the information that he is getting.
If he pays $2.00
for a 2 or 4 page report, he is not thinking how much it is costing you to
reproduce it.
Instead, he is looking at the value of information that he is getting. Therefore,
if you can
print or copy a 4 page report for 10 to 20 cents, and you sell it for $2.00,
your profit
margin is 10 to 20 times your cost!
In the mailorder business, you need to have a high profit margin on your orders
to pay for
your advertising and mailing costs. You should be selling your products for
al least 3
times your cost. Five times is better, and 10 times is excellent. Therefore,
selling reports
can be a good core business.
2. EASY TO PROMOTE
Since you can sell reports on just about any subject, you can generate interest
from a wide
range of people. As you will see later in this report, you can use just about
any mailorder
method available to you to effectively promote and sell reports.
3. LOW UP FRONT COST
There are actually hundreds of reprintable reports available that you can buy
and then
reproduce them yourself. In these cases, you become the publisher! Your cost
is minimal
to buy these reports, and your reproduction costs are pennies.
4. LITTLE INVENTORY REQUIRED
Since you can reproduce reports as you sell them, there is no need to buy or
reproduce
quantities of these reports and store them. Again, your initial cost to get
started is
minimal.
5. GROW AT YOUR OWN RATE
You can start a business selling reports literally on a shoe string budget.
As your business
gets bigger, you can add more reports to your offering. You also may want to
sell books
by mail.
6. SHIPPING COSTS ARE MINIMAL
Since you are selling "ink on paper", you can generall mail a $2.00
report with a simple
envelope and one stamp. It doesn't get mush simpler!
7. EASY TO GET REPEAT BUSINESS
When you fill an order, you can easily include a circular offering other reports.
Since
many reprintable reports are offered in a set that sell for $10 or $20, your
repeat business
can be quite substantial.
8. GOOD WAY TO GENERATE MLM LEADS
If you are participating in MLM programs(s), you know that generating good
qualified
leads is the life line of your business. Since you can sell moneymaking type
reports, the
people who buy from you are excellent candidates for your MLM programs as well.
By
promoting repotrs, you can easily generate 100's to even 1,000's of leads per
month!
9. SELL YOUR NAME LIST
If you are serious about starting and operating a mailorder business, you will
want to rent
or sell the names of people who write to you. If you say, generate 10,000 names,
you can
earn a nice side income. Name lists generally are rented for $30 to $70 a 1,000.
If you
rent your 10,000 list, say 20 times a year for $50, your income for 10,000
names would be
10x20x$50 = $10,000. Not a bad side income!
10. PERFECTLY INTEGRATED WITH CROSS POLINATION TECHNIQUES
A lastly, if you are selling the MLM MACHINE set of reports, you will agree
that you
have a solid coherent plan to quickly expand your highly profitable business
by starting
with reprintable reports. Refer to report, "How To Use Amazing CROSS
POLLINATION Methods To Earn Up Front Cash While Building An Explosive,
Infinitely Deep Downline!"
HOW TO SELL
REPORTS BY MAIL
Now that we have covered why you should sell reports by mail, let's now show
you exactly how to do it. You can sell either single reports or a set of reports,
and the
method varies slightly for each approach.
1. USE TINY CLASSIFIED ADS TO GENERATE LEADS
Did you ever notice those tiny classified ads in the back of nationally distributed
magazines? Did you ever wonder what was really being sold? Almost always, these
are
mailorder dealers selling either books or reports! Most of these ads sound
exciting and
you can normally send for FREE details! If the mailorder dealer is selling
a book, you
will normally get a cover letter, a brochure, a return envelope and an order
form. To break
even, or to make a little, the mailorder dealer must be selling a book or service
that will
sell between $10 and $30.
You can use this same approach to sell a SET of reports. The MLM MACHINE
set of reports is very good for this. You simply place an ad in one or more
magazines that
says something like this, "Sell Moneymaking Reports By Mail!" FREE
details! Your
Name, Address. The cost of generating this kind of lead will vary from magazine
to
magazine, and how well you write your ad. But for a rough rule of thumb, you
can expect
the lead cost to be from 20 cents to $11.00. About 50 cents is the norm. In
other words, if
you place an ad for $100, you probably can expect to get 100/.5 = 200 leads.
Refer to our report, "Where To Place Tiny, Inexpensive Classified Ads
That
Pull Like Crazy! Over 100 National Magazines With Cost/Circulation Ration!" If
you are going to advertise in national magazines, you want to get the maximum
circulation for each dollar you spend. This report lists the best magazines
with their cost
versus circultaion! Therefore, you can see immediately which magazines offer
the best
value.
Be aware of the econonics of promoting your reports in this fashion. You
not only
have the cost of advertizing, but you have the cost of printing your literature
and sending
it out to your leads. It works something like this. Let's say you spend $100
for ads and
let's assume your cost is $.50 for each lead. That means you will get 200 leads
- right?
Let's assume that you include a one page cover letter, a one page brochure
(circular on the
MLM MACHINE), a return envelope, plus your mailing envelope. That will cost
you
about 10 cents worth of printing. Add $.29 for a postage stamp. Now your total
promotional cost is $.50 + $.10 + $.29 = $.89 for each lead that you generate.
Your total cost so far is $.89 x 200 leads = $178. If you make about $22
for each order you get, you will have to sell $178/$22 = 8 or about 8 sets
of reports to
break even. That's 8/200 = 4.0% closure rate. That can be done. Most mailorder
dealers
will shoot for 8 to 15% closure rate. If you get 8%, you will have more than
double your
money!
And don't forget the repeat business! When you sell the MLM MACHINE
package, you are automatically advertising your other services. In that regard,
you may
choose to include more circulars or details on your other offers. A personal
letter of
thanks will go along way in generating repeat busisness!
2. USE CLASSISFIED ADS TO SELL DIRECTLY!
If you have a product or service that sells for less than $4 or $5, you can
sell this
directly by using a classified ad. The higher the price, the fewer orders that
you can
generally expect to get. A $2 price tag has proven over the years to be generally
the best.
Therefore, you can advertise any of the reprintable reports and sell them directly
for $2!
As with all mailorder offerings, you will want to test and retest to see what
works best for
you.
The "Flagship" offering in the MLM MACHINE set of reports is the
report,
"
How To Make Money With Postcards...65 Easy Postage FREE Moneymaking
Methods Revealed!" Making money by mailing out postcards and circulating
mini-flyers
are easy and anyone can immediately see that they can do it in their spare
time. Did you
ever see ads that offer big money for stuffing envelopes? They must pull a
lot of leads
since there are several companies advertising it. And they have been doing
it for years.
People like things that are easy and simple to do. That's why the postcard
offering is
good. It also makes good business sense. The postcard report and Wealth Builder's
Program reports explain the program and basics of MLM. Include a copy of the
MLM
MACHINE circular in the order and you have an excellent chance to sell the
MLM
MACHINE reports at $25.00. To use this method, just place an ad like this in
your
selected magaziine(s),
How To Make Money With Postcards
65 Postage FREE ways Revealed!
$2.00; Your Name, Address.
If you use classified ads, you can use the wording we have suggested, or
you can
write your own. You can buy many books on the subject. In fact, you can buy
many at
discount prices through our #2 recommended MLM program. See our report #10.
3. SELL DIRECTLLY THROUGH 1" SPACE ADVERTISING
There are 100's of small mailorder type publications that you can get your
ad
inserted for $10 or less. Many will run your ad for $1 or $2! This is an exciting
way to
start since you can promote any of the reports contained in the MLM MACHINE.
Allso,
you will get proofing copies of all the publications that will show you what
offers the
other mailorder dealers are promoting. You can then write to the other 100's
of people
that advertise and offer your reports. If you like, just send them a postcard!
If you have used the classified approach described above, and you have found
magazines that are really working well for you, now is the time to consider
a 11" space
ad!
These magazines circulate to 100,000's of people'! Just think how many orders
you might
get!
4. USE THE POSTCARD OR MINI-FLYER AS SPACE ADVERTISING
The postcard copy is designed so it also can be used for space advertising.
That is,
it can be used for a space ad that is 3"x 2" columns. As you will
see in the small
mailorder magazines, there are 100's of 1" ads, so your large postcard
ad will stand out.
Everyone getting the publication will see your ad.
5. USE FULL PAGE ADVERTISING
If you can afford it, the circular on the MLM MACHINE can be used as a full
page advertisement. I recommend using the mailorder type publications for this.
Depending on the publication, you can expect to pay $50 to $1,000 per page.
But you will
instantly get orders for the entire MLM MACHINE PACKAGE. This is the primary
method that this program was initially promoted. If you place a full page advertisement,
you can be sure that anyone reading the publication WILL see your advertisement.
If you
spend about $200 on a publication that is circulated to about 10,000 people,
our cost per
person is only 2 cents! Can you think of any quicker more cost effective way
to get your
message out to thousands of people?
6. USE PRINT & MAIL SERVICES
There are dozens if not 100's of companies that will print and mail your
circulars
for pennies each! These companies are generally all printers who offer "BIG
MAILS."
Here is how that works. These companies will advertise offering "BIG MAILS" that
are
full of offers that sell for $1 or $2. When you send your $2 to them, they
will send to you,
by bulk mail, various circulars from their customers, adsheets and offers of
their own.
That way, they make a few bucks for selling the BIG MAIL package, and make
money
for charging people like you for sending out their circulars. Since you can
have 1,000
circulars printed and mailed for only $20 to $50, this is a quick and easy
way to get
started.
If you are interested in using Print & Mail services, you will find a
listing of these
companies in our report, "Directory Of Mailorder Services and Supplies."
7. USE PERSONAL POSTCARD MAILINGS
Mail To Your Warm Inner Circle! This is probably the easiest, fastest and
most
effective way to sponsor new people. Sit down and make a listing of all the
people that
you know that you think might be interested in this program. There are estimates
that the
typical person knows avout 800 other people!
We all have a few personal friends and associates that might be interested
in this
program. Write a little personal note on the front side of the postcard that
says something
like this, "John, I thought you might be interested in this. It's a great
program!." Your
name. You are NOT imposing on your friends when you do this. You are simply
inviting
them to respond back to you if they are interested. A personal mailing like
this will out
pull anything else that you can do. There is just nothing like getting a personal
note from
a friend! If he is interested, he can order the report or call you and talk
to you about it.
After all, if you can earn serious money in this prograam, would't you expect
your friends
to let you know about this kind of opportunity? I bet you would! This technique
works!
8. CIRCULATE POSTCARDS & MINI-FLYERS LOCALLY POSTAGE FREE!
Now this has got to be one of the quickest most cost effective ways to get
started.
If you don't agree, read and study our report, "How To Make Money With
Postcards...65 Easy Postage FREE Moneymaking Methods Revealed!" If you
like,
you can even make "mini" circulars of the postcards to keep your
costs down even lower.
MORE WAYS TO CONDIDER!
Use Card Packs. Did you ever receive a stack of postcards in the mail that
has
all kinds of offers? If you contact a local ad agency in your area, he will
be glad to explain
these offers to you. However, be aware that although they will sennd this card
pack to
100,000 or more people, it will cost you one or more thousand dollars for this
service.
Send out news releases. All mailorder dealers will attempt to get free publicity
by sending out news releases to 100's of magazines and newspapers. If you can
get a few
local news releasess, this would be great!
Get Free Reviews. There are hundreds of free lance writers that write columns
for many different magazines and newspapers. If you send a letter and a copy
of this plan
for their review, you may get a free mention in their writings. You also may
sponsor him
in your MLM program(s) and he has many contacts!
Write Your Own Newsletter. There are 1'000's of newsletters now being
published on every conceivable subject. Again, if you have a flair for writing,
this is an
excellent way to earn a nice income while getting free publicity.
Publish your own adsheet. Hundreds of small mail order dealers publish a small
1 to 4 page adsheet. In it, they sell advertisements to others and also promote
their own
products and services. If this is done correctly, you make money by selling
advertising
and your ads are then essentially free.
Sell Books By Mail. This is an excellent way to start a mailorder business.
There
are hundreds of publishers and book dealerships available that will sell you
their books at
deep discounts. You essentially advertise by classified advertising and sell
your books at
a nice profit. You can then offer this promotion to them as well.
Use All Profit Ads. Many mailorder firms offer small space ads that advertise
products or services that can be purchased for a few dollars. If you purchase
one of these,
you can resell this product and service and keep all the money. You simply
send your
order to the prime source and he fills the order free. The reason he is doing
this is so he
can build up his customer base.
Become A "Big Mail" Dealer. If you look at mailorder publications,
you will
find 100's of dealers who offer a Big Mail. You send in a buck or two and they
will send
to you a big fat package of all kinds of offers. They make a buck or two up
front, and then
have a chance to sell something else. You can do this too if you like and of
course offer
this plan as well.
Make Money With Circulars. Many books and mailorder dealerships are sold
and advertised by an 8 1/2"x 11" page circular. The profit that you
earn is normally at
least 50%, so you can generally earn $5 to $10 promoting these. A good deal
and you get
to promote this program free.
Sell to Catalog Houses! There are over 10,000 companies that sell their products
via their own catalogs. Normally, they have thousands of customers. They are
always
looking for high profit products that they can include. If you can get just
one of these to
include your offering, just imagine how many people you could sponsor!
Get Listed In Directories! There are thousands of directories! Do a little
research at your library and you will find various directories for just about
any subject
listed. Write to these publishers and offer your services. If you can get listed
with these
publishers, you will get leads month after month!
Mail To Mailorder Dealers. If you want to promote this program by mail, get
your hands on as many mailorder publications as you can. The easiest way is
to write to a
few of the mailorder publishers listed in our report, "Where To Place
Your 1"
Advertisement For Less Than $5.00...Over 250 Mailorder Publications Sorted
By
Cost/Circulation Ratio!" and ask for literature of offers. If you send
a Self Addressed &
Stamped Envelope (S.A.S.E), or a buck or two for their offers, you will be
flooded with
offers. You also will be put on multiple mailing lists that other mailorder
dealers use.
When this happens, return your postcard with a personal note. These people
are active
mailorder dealers! If you can sponsor just a few of them, they will sponsor
many for you!
SUMMARY
If you have read this far, I have to believe that you can see how easy it
is to make
money selling reports by mail. Can't you? And can you also see how easy it
is to generate
MLM leads this way? I'll bet you can. Don't you? If you agree, take a little
time and
review the selection of reprintable reports that are offered in our report, "Catalog
of
Quality Reprintable Reports!" You will find that most of these are offered
to you in a
set of reports. Each set is advertised by one circular to keep your advertising
costs down.
You will notice that to receive some of these circulars, you will need to send
a S.A.S.E.
(Self Addressed Stamped Envelope) with a loose stamp to get this information.
That way,
the person that is sending to you this money is at least getting his postage
and handling
costs. That's how it will work for you when you place your name on these advertisements
instead of ours. We want you to make money up front. Now go through and order
a few,
or send off for the literature. Its easy and fun! And you get to earn a whole
lot of money!
TO YOUR SUCCESS!
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